Values and Purchasing Priorities of Millennial Moms | WMI Posted by Ann D'Adamo on May 6, 2015. In this article from Women's Marketing, millennial moms today have core values based around a healthy lifestyle, their child's well being, and their marriage/relationship. It is essential to them the brands they shop with that their children are safe, simplicity is key, it matches her lifestyle/personality, and uses the most natural ingredients. Kayleigh A. 9/3/17

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